Tell us your What
We’ll connect you with the
And help you understand the

We address our clients’ market challenges through proven, effective research solutions. Organizations rely on us to provide comprehensive analytics, insightful reporting and effective presentations. Study results include action-based recommendations to guide planning, future growth, and strategic decision making.

Research Design and Analysis Expertise

Through years of training and experience we have expertise in the following areas:
  • Customer Satisfaction/Net Promoter Score
  • Brand Image and Awareness
  • Advertising Awareness and Effectiveness
  • Product Development
  • Market Assessments
  • Name and Logo Development/Testing
  • Needs Analysis
  • Benchmark/Tracking Studies
  • Feasibility Studies
  • Employee Ideation Sessions
  • Package Design
  • Usability Tests
  • Sensory Testing
Our Work
The insights and analytics team at ARG has conducted projects for regional, national and global companies. Topics have ranged from consumer goods to business services, health care to manufacturing.

ARG has the experience to design a study that will provide direction for your organization's planning and strategic initiatives.
ARG Research Case Studies
ARG Research Process
Our Process
From discovery and understanding to design and analysis, ARG approaches each project as a unique challenge.  We work with you and your team to gain a clear understanding of your needs and how stakeholders will benefit from and implement the research results. We also develop an understanding of your company, your competition, and your markets.

Our ultimate goal is to provide data, analytics, and insights to guide your planning, future growth and competitive positioning.

Customer Satisfaction
Net Promoter Score®
Voice of the Customer

Your company's success is based on a satisfied customer who is a loyal advocate for your products and services.  

We design Voice of the Customer (VOC) Customer Satisfaction research programs to capture the customer's true experience and to understand either the extent of their loyalty or their defection likelihood.

Our programs highlight strengths, weaknesses and threats to your customer's loyalty. Key drivers of satisfaction are identified and improvement initiatives are recommended and implemented to favorably impact service and retention.

Net Promoter Score® (NPS) methodologies are also used to provide a comparative assessment of service provided. Introduced in 2003 by Satmetrix, Bain & Company, and Fred Reichheld, the NPS is promoted as being “the single most reliable indicator of a company’s ability to grow.”

The benefit of using the NPS includes:

  • Ability to track one number as an indicator of customer loyalty and satisfaction
  • Easy to disseminate an understandable score throughout an organization
  • Provides a measure of the effectiveness of company initiatives
  • Enables customers to complete a brief survey that is respectful of their time
Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
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Value of Customer Satisfaction
Brand marketing identity logo design strategy advertising on a blackboard

Brand Image and Perception
Brand-ID! TM

Utilizing various qualitative and quantitative methodologies and personification techniques we develop a deep understanding of a brand’s image and personality. Analysis identifies how your brand image relates to and influences purchase motivators and buying habits.

These insights provide direction for marketing, advertising and strategic positioning.

Moderating and Facilitation
IDea! TM

We facilitate focus group and ideation sessions with current and prospective customers, employees, community groups and other and key stakeholders.

These sessions are designed to provide a deeper understanding of issues and trends as well as ignite and fuel innovative idea generation.

ARG moderators are trained in brainstorming, ideation, and creative problem solving techniques to identify:

  • Unmet needs
  • New products and concepts
  • Line extensions or related services
  • Brand image

Sharing Insights

Insights and discoveries are turned into strategies and direction.

We listen, we hear, we see, we probe, we discover, and we provide you with insights, deeper understandings, and Aha! moments.

Reporting includes salient findings that not only tell a story, but conclude with clear direction for moving forward.


Analyzing data is a blend of science, logic and artful reasoning. Utilizing skills in analytic techniques coupled with experienced review and nuanced reasoning, we are able to effectively interpret data, deliver insights, and provide actionable results.

We thrive on digging into and working with the following types of data and analytics:

  • Univariate/Multivariate Statistical Analysis
  • Descriptive Statistics
  • Segmentation Modeling
  • Key Driver Analysis
  • Regression Analysis
  • Conjoint Analysis
  • Text Analytics
  • Net Promoter Score (NPS) Analytics
brand rating graphkey driver quadrant chart