ARG houses Buffalo’s leading focus group and product testing facility. Featuring flexible layout options, we are able to house traditional focus groups as well as larger taste tests.
After booking your project you will work directly with the ARG’s facility team who are adept at meeting varied project needs including coordinating specific layout, equipment and technology requirements.
Our facility is able to accommodate any type of research setting including traditional conference table style, living room setting, classroom style, child or youth oriented, and any other type of in context setting.
ARG offers website usability and user experience testing to identify issues with website navigation.
Utilizing Morae software to capture and analyze audio, video and on screen activity, analytic data including time markers and mouse clicks/scrolls are recorded to provide reporting of all keyboard activity and task completion metrics.
The Usability Lab Includes:
A usability testing report is provided that includes observational and behavioral experiences based on the ease of accomplishing the required tasks. The report provided is a corrective action blue print for designers and programmers that includes:
ARG has trained, experienced recruiting specialists who are able to find low incidence and difficult to reach respondents. We do the "detective work" required to find that exact respondent who meets all necessary requirements.
ARG has developed relationships with research companies in other markets that meet our high standards in terms of facilities, staff and capabilities. Through these relationships we are able to effectively manage any type of qualitative or quantitative single or multi-market project.
Our capabilities include: