The ARG Research Process

Discovery and Understanding

You share with us your research needs.
We listen, learn and understand.


We design the research plan.

Convene - Connect - Observe

Traditional and emerging research solutions are used to acquire data, information and insights.
Deeper Insights
  • In-Person Focus Groups
  • Online Focus Groups
  • Personal In-Depth Interviews
  • Advisory Councils
  • Facilitating Public Forums
  • Internal Facilitation
  • Onsite-In-Context
  • Bulletin Boards
  • Online Diaries
  • Website Usability
Projectable Data
  • Mobile Surveys
  • Online Surveys
  • Telephone Surveys
  • Direct Mail Surveys
  • Central Location Tests
  • In-Home Use Tests
  • Hybrid Multi-mode Methodologies

Analyze - Interpret

One of our passions is the analysis of the data and insights we collect. We take great pride in our ability to see, understand and interpret research results.

Report - Inform - Action

We report insights and findings in a clear, concise, easy to understand and actionable format ready for presentation, review and action. Each report includes well thought out recommendations and action oriented results and strategies to grow your business.

Benchmark - Track - Measure

We work with our clients to establish benchmark measures to track awareness, performance or other measurable behaviors to assess the efficacy of initiatives implemented as a result of  the research conducted.