Susan has over 25 years’ experience as a researcher and moderator/consultant. She has worked with leading consumer goods, health care, health insurance and industrial manufacturers in the development and testing of new products and concepts and understanding unmet needs and market opportunities. Susan is a proficient research practitioner utilizing internal and external ideation sessions, as well as traditional qualitative and quantitative research methodologies.
With extensive training in creative problem solving and facilitation, Susan specializes in understanding behavior, motivations and decision making utilizing custom designed research solutions, and has worked extensively in the areas of brand image, name and logo testing.
She is trained in various types of ideation, creative problem solving and scenario planning techniques and attended The Center for Studies in Creativity and The Center for Team Performance. Susan has her Professional Researcher Certification at the Expert Level (PRC) from the Marketing Research Association, and is a member of the Qualitative Research Consultants Association. In addition to serving as a moderator and consultant, Susan proudly oversees a team of research professionals at ARG SurveyService.
Susan is a member of the Insights Association, and served on the Board of Directors of the Marketing Research Association where she received the Distinguished Member Service Award.
She was a member of the initial committee that developed the inaugural modules for MRII, the University of Georgia Market Research Institute International Market Research Education Program where she served as President in 2006.
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