We address our clients’ market challenges through proven, effective research solutions. Organizations rely on us to provide comprehensive analytics, insightful reporting and effective presentations. Study results include action-based recommendations to guide planning, future growth, and strategic decision making.
Your company's success is based on a satisfied customer who is a loyal advocate for your products and services.
We design Voice of the Customer (VOC) Customer Satisfaction research programs to capture the customer's true experience and to understand either the extent of their loyalty or their defection likelihood.
Our programs highlight strengths, weaknesses and threats to your customer's loyalty. Key drivers of satisfaction are identified and improvement initiatives are recommended and implemented to favorably impact service and retention.
Net Promoter Score® (NPS) methodologies are also used to provide a comparative assessment of service provided. Introduced in 2003 by Satmetrix, Bain & Company, and Fred Reichheld, the NPS is promoted as being “the single most reliable indicator of a company’s ability to grow.”
The benefit of using the NPS includes:
Utilizing various qualitative and quantitative methodologies and personification techniques we develop a deep understanding of a brand’s image and personality. Analysis identifies how your brand image relates to and influences purchase motivators and buying habits.
These insights provide direction for marketing, advertising and strategic positioning.
We facilitate focus group and ideation sessions with current and prospective customers, employees, community groups and other and key stakeholders.
These sessions are designed to provide a deeper understanding of issues and trends as well as ignite and fuel innovative idea generation.
ARG moderators are trained in brainstorming, ideation, and creative problem solving techniques to identify:
Insights and discoveries are turned into strategies and direction.
We listen, we hear, we see, we probe, we discover, and we provide you with insights, deeper understandings, and Aha! moments.
Reporting includes salient findings that not only tell a story, but conclude with clear direction for moving forward.
Analyzing data is a blend of science, logic and artful reasoning. Utilizing skills in analytic techniques coupled with experienced review and nuanced reasoning, we are able to effectively interpret data, deliver insights, and provide actionable results.
We thrive on digging into and working with the following types of data and analytics: