Advertising Awareness, Tracking and Effectiveness
Sector: Consumer Services
Law Firm

Assess awareness and perceptions of law firm to test effectiveness of advertising as well as develop benchmarks in new markets.
Research Solution

Quantitative Online and Telephone Surveys

To ensure that all market and demographic segments were represented, a multi-mode methodology was utilized including internet-based and telephone research to provide projectable data for each market.
Key Insights

Results indicated strong positioning coupled with high awareness and likelihood to contact within established markets. Newer markets had an awareness advantage; however this awareness did not necessarily translate into strong likelihood to be considered based on the presence of strong, established competition.

The need to continue to build brand differentiation through targeted advertising was confirmed in this research.