Product Label Awareness and Effectiveness
Sector: Food Retail
Supermarket Chain

Determine if supermarket was successful in providing information needed by customers to make healthy choices, and whether marketing messages were consistent regarding healthy choices and product selection.
Research Solution

Quantitative Online Survey

Conducted internet based study with members of supermarket proprietary shopper’s panel.
Key Insights

Customers are concerned about health in relation to food consumption and pleased with leadership position of supermarket regarding nutrition and education in terms of eating well, health, and wellness. Consistent product labeling with nutritional information was considered very important in purchasing food for family, particularly in relation to dietary restrictions.

Need identified for continued education regarding nutritional information provided in an easy to see and understand format including sales/marketing and in-store information.