Upscale Senior Living Market Assessment
Sector: Real Estate
National Developer of Planned Communities
and Housing

Assess interest in and potential purchase of a condo or home in a planned community or building designed to meet the current and future lifestyle needs of active seniors.
Research Solution

Quantitative Online and Telephone Surveys

Conducted quantitative online and telephone research with those age 55 and over in targeted markets who met qualifying income requirements to assess future housing plans and needs; understand perception of what is currently available in each market; reactions to a planned community concept; and likelihood to consider purchasing a condo or home in one of these communities. In addition, specific types of housing, recreation and lifestyle preferences were identified.
Key Insights

Results of the research indicated positive interest in the concept and interest in living in this type of planned community. Additional follow-up research was conducted with those visiting existing planned communities to learn their reactions to the community, identify unmet needs and likelihood to consider purchasing a home or condo in one of these communities,

Based on research results senior lifestyle housing and planned communities have been developed throughout the U.S.